Twitter's VineTWTR +0.31% revamped its website to make it easier to browse its trove of six-second video clips, including placing a prominent search bar on the homepage.
Until now, the browsing experience on Vine’s website, which was launched in January, was limited. People could only do two things: watch videos of the accounts they followed and click through to people’s profile pages. It was otherwise difficult to search for Vine’s short, looping videos.
The homepage now includes new ways of categorizing videos, several of which are already available on Vine’s mobile app. These include channels for things like news, food and style, as well as featured and popular videos.
Vine also is making its videos more accessible, including letting visitors view videos without logging in or creating an account. Previously, people could only view videos through a specific link or via the video creator’s profile page. Now, they can surf and watch the whole spectrum of videos without signing in, similar to the YouTube experience. Videos that people set to private aren’t included.
The changes come less than a month after Vine started letting people send text and short video messages privately to each other. Vine recently reached 40 million registered accounts in August, the only time it has disclosed user numbers. It doesn’t release monthly active user figures. Rival photo and video-sharing service Instagram, which is owned by FacebookFB +2.24%, hit 200 million users last month.
No comments:
Post a Comment